“Laura Biagiotti fragrances are just as popular around the world as the couture of this exceptional Italian designer. As a girl, Laura was introduced to fashion when helping her mother in her dressmaker shop. Years later she would go on changing the industry by introducing the use of cashmere, a largely ignored material at the time. She introduced her first fashion line for women in 1972 and earned the nickname “the Queen of Cashmere.”